Turn fashion browsers into buyers — in one conversation
AI personal shopper that boosts sales by 30–50% and cuts returns by 40%, without hiring anyone.
Your visitors WANT to buy.
Your site is making it hard.
You're spending $10K a month on ads,
but 77% don't complete their purchase. Why?
Cart Abandonment (77%)
They found something they liked. Then questions came up — sizing, fit, matching. No answers. They left.
Returns Epidemic (24%)
Wrong size, wrong fit, wrong expectations — the most common reasons for returns.
Low Conversion (2.5%)
When the experience is the same as everyone else's, results stay average.
Support Overload
Your support team spends most of its time answering repetitive questions.
These aren't your problems — they're industry-wide challenges.
The difference is how leading teams choose to solve them.
Meet SELLENA
The AI shopping assistant that actually sells
From "I need..." to "Order placed" in one conversation.
No redirects. No confusion. No abandonment.
Increase Conversion 30-50%
AI understands intent, gives personal picks, removes doubt with virtual try-on.
Reduce Returns up to 40%
Virtual try-on shows how it looks. Smart sizing based on what they already own.
Scale 24/7 Without Hiring
1,000 conversations simultaneously. No sick days. No scaling costs.
Shopify + OpenAI + Etsy launched conversational commerce in September 2025.
With SELLENA, you get it now — on your terms, on your site.
From confused browser
to happy buyer — in 4 steps
Customer Asks
SELLENA Recommends
Try-On & Size
Purchase
Time from start to finish: 2-5 minutes (vs 15+ minutes traditional)
Everything you need to convert more
6 powerful features designed specifically for fashion e-commerce
AI Product Picks
Natural language understanding + catalog intelligence
Virtual Try-On
AI-powered visualization on customer's photo
Smart Sizing
Cross-brand size matching: "I wear M in Zara" → AI recommends 40 in Marni
Outfit Styling
Style compatibility + complementary items for complete looks
24/7 Availability
Always-on AI assistant that never sleeps
Full Purchase Flow
End-to-end in chat (no redirects)
Simple pricing. Real results. Free to try.
One flat price per month, sized by how many shoppers talk to Sellena. Starter and Growth start with a 14-day free trial.
Starter
For stores adding an AI shopper for the first time.
Growth
For growing stores with steady traffic.
Scale
For high-traffic stores and multi-brand catalogs.
- Complete outfits styled from your own catalog
- Virtual try-on from your product photos
- Whole look to cart, then your Shopify checkout
- Replies in the shopper's language (33 locales)
- Every conversation in your Shopify admin
- Installs from the theme editor, no code
- 14-day free trial on Starter and Growth
- Billed through Shopify, on your Shopify invoice
- Upgrade, downgrade or cancel anytime
- Extra conversations available as packs, never a hard stop
A conversation is one shopper's chat session, however many messages it takes. More than 4,000 conversations a month? Contact us about a custom plan.
Calculate Your ROI
Drag the slider to see your projected results and the plan that fits
Based on 1% engagement, 3% incremental conversion (5% with Sellena - 2% baseline), $80 AOV, 50% profit margin
Everything you need to know
Common questions from fashion e-commerce leaders
The conversational commerce wave is here.
Will you ride it or watch?
Shopify + OpenAI + Etsy validated it in September 2025. Millions of stores will have AI shopping within 12 months. The early movers win.
Book Strategy Call
- 30-min call with our team
- Free audit of your current site
- See SELLENA demo
- Zero pressure
Start Your Free Trial
- Plans from $39/month, 14-day free trial
- Setup starts this week
- See results in 30 days
- Cancel anytime
The question isn't IF conversational commerce will dominate.
The question is: Will you lead or follow?