Privacy Policy

1. Introduction

Welcome to Sellena. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how Sellena ("we", "our", or "us") collects, uses, discloses, and safeguards your information when you visit our website https://sellena.co (the "Site").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

2. Information We Collect

2.1 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device, including:

• Log Data: IP address (anonymized), browser type, operating system, pages visited, time spent on pages, and referring website addresses
• Usage Data: Information about how you interact with our Site, including button clicks, scroll depth, and navigation patterns
• Device Information: Device type, screen resolution, and browser settings
• Location Data: Country-level location based on IP address (we do not collect precise geolocation)

2.2 Information You Provide

We may collect information that you voluntarily provide to us, including:

• Contact Information: Name, email address, company name, and phone number when you fill out contact forms or schedule demos
• Communication Data: Any information you provide when communicating with us via email, chat, or other channels
• Feedback and Survey Responses: Information you provide in surveys, feedback forms, or testimonials

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. See Section 4 for detailed information about our cookie usage.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Improve Our Services

• Deliver, operate, and maintain our Site
• Improve, personalize, and expand our Site and services
• Understand and analyze how you use our Site
• Develop new products, services, features, and functionality

3.2 To Communicate With You

• Respond to your inquiries and provide customer support
• Send you updates, marketing communications, and promotional materials (with your consent)
• Notify you about changes to our services or policies

3.3 For Analytics and Business Purposes

• Monitor and analyze usage trends and preferences
• Perform data analysis and statistical research
• Measure the effectiveness of our marketing campaigns
• Generate aggregated, non-identifiable statistics

3.4 For Security and Legal Compliance

• Detect, prevent, and address technical issues or security threats
• Protect against fraudulent, unauthorized, or illegal activity
• Comply with legal obligations and enforce our terms of service

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and improve your browsing experience.

4.2 Cookies We Use

4.3 Managing Cookies

You can control cookies through our cookie consent banner, which appears when you first visit our Site. You can:

• Accept All: Allow all cookies for the best experience
• Reject All: Block optional cookies (necessary cookies remain active)
• Customize: Choose which cookie categories to enable

You can also manage cookies through your browser settings. However, disabling cookies may affect the functionality of our Site.

5. Third-Party Services

We use the following third-party services that may collect information:

6. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We may share information with third-party vendors who perform services on our behalf (e.g., hosting, analytics, customer support)
• Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests (subpoenas, court orders)
• Protection of Rights: We may share information to protect our rights, property, or safety, or that of our users or the public
• With Your Consent: We may share information for any other purpose with your explicit consent

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• HTTPS encryption for all data transmitted to and from our Site
• Secure cookie flags (SameSite, Secure)
• IP address anonymization for analytics
• Regular security assessments and updates
• Limited access to personal information by authorized personnel only

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Analytics Data: Automatically deleted after 2-14 months (configurable in Google Analytics)
• Cookie Consent: Stored until you clear browser data or withdraw consent
• Contact Information: Retained until you request deletion or for legitimate business purposes
• Communication Records: Retained for customer support and legal compliance purposes

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

9.1 European Union (GDPR Rights)

If you are located in the European Economic Area (EEA), you have the following rights:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal information
• Right to Restrict Processing: Request that we limit how we use your information
• Right to Data Portability: Receive your information in a machine-readable format
• Right to Object: Object to our processing of your information for certain purposes
• Right to Withdraw Consent: Withdraw consent for data processing at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

9.2 California (CCPA/CPRA Rights)

If you are a California resident, you have the following rights:

• Right to Know: Request disclosure of personal information collected, used, or shared
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

9.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@sellena.co. We will respond to your request within 30 days.

10. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@sellena.co, and we will delete such information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

When we transfer personal information from the EEA to other countries, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

12. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, our Site does not respond to DNT browser signals.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any material changes by:

• Posting the updated Privacy Policy on this page
• Updating the "Last Updated" date at the top of this policy
• Sending you an email notification (if you have provided your email address)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Legal Basis for Processing (GDPR)

If you are located in the EEA, our legal basis for collecting and using personal information depends on the information concerned and the context in which we collect it:

• Consent: You have given explicit consent for specific purposes (e.g., analytics cookies)
• Contract: Processing is necessary to provide services you have requested
• Legal Obligation: Processing is necessary to comply with legal requirements
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our services, fraud prevention), provided your rights do not override these interests