1. Agreement to These Terms
These Terms of Service ("Terms") govern your access to and use of the website https://sellena.co (the "Site") and the Sellena AI Shopping Assistant application for Shopify (the "Service"), operated by Individual Entrepreneur Ivan Gubochkin, registered under the laws of Georgia, Identification Number 345814372, with registered address at Georgia, Batumi, Giorgi Leonidze Street, No. 4, Apartment No. 75 ("Sellena", "we", "us").
By accessing the Site, installing the Service from the Shopify App Store, or using the Service, you agree to be bound by these Terms. If you use the Service on behalf of a business, you represent that you have authority to bind that business, and "you" refers to that business. If you do not agree, do not use the Site or the Service.
2. The Service
Sellena provides an AI-powered shopping assistant that merchants embed in their Shopify storefront. The assistant helps shoppers discover products, choose sizes, assemble outfits, and complete purchases through the merchant's store. The Service includes the storefront chat widget, the merchant dashboard inside the Shopify admin, and the supporting infrastructure that powers them.
We continuously improve the Service and may add, change, or remove features. Material changes that reduce core functionality of a paid plan will be communicated in advance where reasonably possible.
3. Eligibility and Accounts
- You must operate a valid Shopify store and comply with Shopify's own terms to use the Service.
- You are responsible for the accuracy of the product catalog and store data the assistant works with.
- You are responsible for all activity occurring under your store's installation of the Service.
- You must be able to enter a binding contract; the Service is not directed at children.
4. Fees and Billing
All charges for the Service are billed exclusively through the Shopify Billing system on the pricing plan you approve in the Shopify admin. Depending on the plan, fees may include a recurring subscription fee and/or a commission on sales the assistant helps create (calculated after discounts and minus refunds, and capped per billing period as shown at approval). Specific plan terms — including any free trial, conversation allowances, and caps — are presented in the app before you approve them.
- A free trial, where offered, applies once per store.
- You can switch plans or cancel at any time in the app; commission already accrued in the current period remains payable.
- Except where required by law or expressly stated, fees are non-refundable; refund requests are handled by us, not Shopify.
- We may change plan pricing prospectively; changes to an active subscription take effect only after you approve the new terms.
5. AI-Generated Content
The assistant's replies, recommendations, size suggestions, and outfit combinations are generated by artificial intelligence based on your catalog data and the shopper's messages. AI output may be inaccurate or incomplete. The Service provides suggestions, not guarantees: product availability, pricing, and order fulfilment remain governed by your store, and you remain responsible for the products you sell and for compliance of your storefront with applicable consumer law.
We do not use your store's or your customers' data to train general-purpose AI models. See our Privacy Policy for how data is processed.
6. Acceptable Use
You agree not to:
- use the Service in violation of applicable law, Shopify's terms, or third-party rights;
- reverse engineer, resell, or provide the Service to third parties outside your own storefront;
- probe, overload, or disrupt the Service (including artificially inflating conversations or events);
- use the Service to distribute unlawful, deceptive, or harmful content;
- circumvent usage limits, billing, or free-trial restrictions (including by reinstalling).
We may suspend or limit the Service for a store that violates these Terms, abuses the infrastructure, or presents a security risk — with notice where practicable.
7. Your Data and Privacy
Our processing of personal data is described in the Privacy Policy. For merchants requiring one, a Data Processing Addendum is available and forms part of these Terms where executed. Uninstalling the Service triggers deletion of your store's data as described there. You are responsible for presenting shoppers with any notices or consents your jurisdiction requires for the use of a chat assistant on your storefront.
8. Intellectual Property
The Service, including its software, design, and branding, is owned by Sellena or its licensors. We grant you a limited, non-exclusive, non-transferable licence to use the Service for your store while these Terms are in effect. You retain all rights to your store's data and content; you grant us the licence needed to operate the Service on it (indexing your catalog, generating recommendations, displaying your products in the widget).
Feedback you provide about the Service may be used to improve it without obligation to you.
9. Third-Party Services
The Service depends on third parties — including Shopify (platform and billing), AI model providers, and hosting/messaging infrastructure — listed with their roles in the Privacy Policy. We are not responsible for third-party services we do not control, and their availability may affect the Service.
10. Availability, Support, and Changes
We aim for high availability but do not guarantee uninterrupted operation; maintenance, upgrades, or factors outside our control may cause interruptions. Support is provided through the Help Center and our contact form.
11. Disclaimers
THE SITE AND THE SERVICE ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE ASSISTANT'S OUTPUT WILL BE ACCURATE OR ERROR-FREE, OR THAT THE SERVICE WILL INCREASE SALES OR CONVERSION.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, SELLENA SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA, ARISING FROM OR RELATED TO THE SERVICE. OUR AGGREGATE LIABILITY UNDER THESE TERMS SHALL NOT EXCEED THE FEES YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Nothing in these Terms excludes liability that cannot be excluded under applicable law.
13. Indemnification
You will indemnify and hold Sellena harmless from claims arising out of your store's products or content, your violation of these Terms, or your violation of applicable law or third-party rights in connection with your use of the Service.
14. Termination
You may stop using the Service at any time by cancelling your plan and/or uninstalling the app from your Shopify store. We may terminate or suspend the Service for material breach of these Terms, non-payment, or where required by law. Sections that by their nature should survive (fees accrued, IP, disclaimers, limitation of liability, indemnification, governing law) survive termination.
15. Governing Law and Disputes
These Terms are governed by the laws of Georgia, without regard to conflict-of-law rules. Disputes shall be resolved by the competent courts of Georgia, unless mandatory consumer-protection law of your jurisdiction provides otherwise. Before formal proceedings, we ask that you contact us to seek an amicable resolution.
16. Changes to These Terms
We may update these Terms from time to time. The "Last Updated" date above reflects the current version. For material changes affecting the app Service, we will provide notice through the app or by email where reasonably possible; continued use of the Service after changes take effect constitutes acceptance.
17. Contact
Questions about these Terms:
- Individual Entrepreneur Ivan Gubochkin
- Identification Number 345814372
- Georgia, Batumi, Giorgi Leonidze Street, No. 4, Apartment No. 75
- Email: privacy@sellena.co · Contact form: sellena.co/contact